Digital Marketing is a creative graphic design solution by using different combinations of technology and art. It creates positive identity for the business that helps to attract new customers or clients. And each company will have different goals in mind, but trying to reach more and more customers and convincing them to interact with themselves and purchase their purpose. This makes every business in need of marketing. It is crucial to understand the importance of digital marketing for businesses.

Firstly, there are numerous benefits of digital marketing that provide something innovative to the consumers. This provides multiple ways to establish a personal business as a customer base. These days, most of the people use smartphone and laptop for news, social media and other activities. Digital marketing helps people to reach with remarketing ads, email and text marketing, content writing, and social media posts. So, people can be in front of the audience while they use many different apps on their smartphones. Moreover, this interacts many people to earn online by just using mobile phones and laptops and they become self- independent or they can complete their necessities by themselves.

Secondly, we need digital marketing because there are many effective ways to reach customers. Many customers do almost all their shopping online. Digital marketing lets appeal to the people and thus expand to reach of your company. Google Shopping ads and brand awareness campaigns, this can expand business and boost sales as well. It is also less expensive than the other marketing methods. People will speak with authority on topic related to the products of the industry. It also helps to engage with influencers, earn their respect and get them to support their company.

The country has been in lockdown since 25 March to suppress the effect of corona virus which has halt all the progressive movements and economic activities. Due to this unemployment rate is accelerating at alarming rate. The new data shows India's unemployment figures are four times than that of US. Unwaged people are under stress which force them to take strange actions example most of the people had committed suicide. But it is such a condition in which we cannot overlook the positive aspects of lockdown as it has increased social empathy and strengthen bond among family members. One can utilise the lockdown period in a better way. There is plethora of online jobs to make money from home which are given below:

Online tutoring:During lockdown schools have closed. Parents are looking for online tutors. If you think that you have keen understanding of your subject, you have good communication skills and you can satisfy the students with greater enthusiasm, then it is the right time for you to show your hidden talent. You can apply to diverse websites that are also looking for online tutors. You can link with those websites and get hefty amount.

Creating your website: There is ample information on internet which helps you to create your own website which includes choosing the domain, templates and overall design of your website. Once you have gained the traffic on your website by alluring the visitors then you will earn in abundance.

Social media marketing and management: One can use social networking platform s for earning money. social media strategist can earn adequate amount by promoting the different products and brands on social sites like twitter, Facebook, Instagram etc.

Become content writer:If you are good writer, create your profile on your website or you can contract with various websites which can provide you stupendous amount. You can start through these sites like Back2 college, List verse, Long reads etc.

Become a language translator: There are various websites that offer you enormous amount if you are fluent in French, Spanish, Arabic, English and other languages then it is a golden opportunity for you. AS these require translating a document from one language to other language. Moreover, sometimes it becomes time-consuming process and therefore they hire translators. Thus, it provides a better opportunity to become a professional translator.

Virtual assistantship:Virtual assistants are skilled and basically work from home that provides support to various companies. They provide administrative support to companies by making phone calls, data entry, Internet research, writing, email correspondence, marketing, customer service, appointments, project management. If you have communication skills and are techno savvy then you can sign up with different online sites to get online job.

Become a you Tuber:If you are jobless due to lockdown it is best method to start your work through YouTube. You have to create your channel on YouTube and then plan your content. Post your content consistently. Communicate your viewers and promote your channel on other platforms. Thus, you will definitely monetise your channel.

In conclusion, if you are jobless during lockdown then there is no need to be strained as online jobs gives you a chance to earn in excessive amount which relieve your anxiety. One can have the access to technology and have good communication skills

Elevating online trade is the fundamental objective of every business men. There are different strategies which will help you grow your online business. You must use modern techniques rather than traditional techniques. There are some tips which will boost your e-commerce sales faster:

Be honest:To encourage trust of your customers you might be honest in sales copy as many sites disappoints their consumers upon not satisfying them. To foster faith among the customers businessman should be loyal, straightforward from his homepage to e-mail campaign.

Update your brand with new trends:It is mandatory that your business is keeping up with the changing trends. Consumer habits changes with time. So must also evolve your brand according the taste of the consumers

Target your existing customers:If customer has purchased only single product then you can allure them by adding more items to their shopping cart and generate more revenue each time, they visit your site. It will be a wise step if you follow your existing customers as you know their customer base. However, it might be time consuming but your customers know how to use their products

Display icons that show your site is trustworthy:Nobody will visit your site if it is not worthy. According to one survey it has been evaluated that cybercrime has increased in comparison to other evils. In order to protect your site from such deceit you need to recognise this and make necessary adjustments. Icons on your site should be authentic and reliable.

Recognize your customers want to shop from their mobile devices: Make sure your website is optimised for mobile devices. As number of customers use mobile phones for online purchases instead of computers. If your site does not have access of connecting with customers contacts then you may face drastic decline in your sales.

Offer more discounts:Customers likes to get good deal. Offering 40% discount on everything will give you profit in your sales. Implement this strategy to sale your product will ensure traffic on your site and thus helps to reach your business at sky heights.

Provide as many payment options as possible:By offering more payment methods helps you to increase your sales. This gives customers more choices to pay you for your services. you can accept number of payments methods like credit cards, Google pay, Apple pay, Paytm, WePay and many more which are prevalent now a days on mobile phones.

Give detail information about your sales product:You must provide each and every reliable information about your product to avoid any false assumptions in customer’s mind. Sometimes we misbelief that customers know more about their products which results in unanswered questions and the consequence is that they denied to purchase your product.

Use video demonstrations: If websites have videos then they attract the customers to spend more time on their pages. If you show a video demonstration about your product will leave a great impact on customers. As customers come to know about the live working of your product. So, it appeals to a wider range of people. It is an ideal strategy compared to other marketing tactics for the e-commerce sites selling new products.

Showcase your top selling items:Direct your customers about what people are buying the most. Also include a best seller category on your homepage. Sometimes your top selling products will also be your profitable products which will give you highest margin.

In conclusion, if your product is selling at slow pace then it’s time for you to come up with innovative tactics and services to enhance your e-commerce trade. These tips will help you to boost your online sales.